How Do People See You?

August 1st, 2014

If you have not done so in a while, take 5 seconds and think about your business. How do your clients and prospective clients see you? Are you connecting with them in a way that encourages them to take action and reach out to you? If you are not sure, try this. Look at your business as if you are the client seeing it for the first time. Go to your website. Is it interesting? Does it reflect who you are? Would it make you want to call? Would it make you want to email? Is the information there for you to call or email? If not, it might be time to put a little bit of work into it.

Strangely, some people say they have had to cut back expenses, and the marketing budget has been what they have cut back. At a time when distinguishing yourself from your competition is more important than ever, it is actually a time for more marketing – not less. Reaching out to new people, and making a good impression are more important than ever. Think of it this way. You are interviewing for an office position at an upscale business. There are seven other people interviewing for the same position. They have all shown up for the interview dressed for success. Are you going to show up for the interviewing looking your best, putting a better foot forward than your competition, or are you going to show up in swimming trunks and flip flops? For the serious marketing budget cutters, are you going to show up at all?

At Pencil Monster, we can help you dress up for that interview. For those of you with a budget, we can do amazing things that are within that budget. Take a few seconds right now and think about it.

Architectural Elevations, Digital Sketch

July 14th, 2014

I am working on an architectural presentation, where the artwork must show a streetscape of all of the home concepts as well as an individual rendering of each design.

The style: add color, digitally, in a way that still has a similar feel to traditional sketch and watercolor art. Placing detailed sketches on their own layer with blending mode set to multiply, color is built up underneath to add tint, texture, and shadow.

Once each individual design is rendered, they are grouped onto one sheet to create the final street scape. Landscaping, foreground, and sky are painted freehand on the composite to maintain continuity across all designs.

The final individual shots are cropped back out of the streetscape, and a hand painted vignette adds the finishing touch.